Robyn Kacperski - Designer & Art Director
Designer & Art Director
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Birchwood Identity System

Goal: Create a brand identity system for Birchwood, Manitoba Largest Auto Group. The system should consider the parent brand, Birchwood’s sub-brands, as well as 24+ dealership brands.

Role: Art Director

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Completed as part of the amazing team at Brandish.

Creative Direction: Morley MacDougall
Art Direction: Robyn Kacperski
Design: Chloe Kandilakis, Adam Globa, Michelle Slobodian
Digital Implementation: Doug McArthur, Dan Nicholson
Strategy & Planning: Alexandra Martin, Lee Waltham
Project Management: Maggie Wysocki
Accounts: Derek Elliott