Robyn Kacperski - Designer & Art Director
Designer & Art Director
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RightRide Identity

Goal: Develop a national retail brand for the special finance division of AutoCanada.

Role: Art Director, Designer

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Financing is something that people need, but the vehicle is what they really want.
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Value Proposition: Vehicle financing from Canada’s largest auto dealer.
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Positioning Statement: The right way to buy your next vehicle.
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Completed as part of the amazing team at Brandish.

Creative Direction: Morley MacDougall
Art Direction: Robyn Kacperski
Design: Chloe Kandilakis, Adam Globa
Digital Implementation: Doug McArthur
Strategy & Planning: Alexandra Martin, Lee Waltham
Project Management: Maggie Wysocki, Jane Puchniak
Accounts: Derek Elliott